01 — Product & Web
Platform
Next.js / React / responsive UI / deployment
CASE STUDY · WEB DEVELOPMENT · SEO · LOCAL
WIMA.
CAR
Car-rental digital transformation — web development, technical SEO & local search
From a limited digital presence to a multilingual, search-ready car rental platform built for local acquisition.
Next.jsReactTypeScriptTailwindSEOLocal Search
www.wimacar.com/fr
Localized homepage — FR · AR · EN · ES · IT
wima-car — cover
190
URLs submitted
Sitemap
34
Vehicle pages
Indexed
5
Languages
FR AR EN ES IT
11
Deliverable areas
Design → SEO → analytics
- Role
- Full-Stack Development · Technical SEO · Local SEO · Google Business Profile · Content & Visual Direction · Analytics & Search Monitoring
- Launch
- 08 August 2026
- Market
- Rabat · Morocco
- Stack
- Next.js · React · TypeScript · Tailwind CSS
175
Organic clicks
Period total
5,340
Impressions
Period total
4.2%
Average CTR
Period average
51.6
Average position
Period average
Google Search Console · 08 Aug → 14 Sep 2026 · initial period following launch
01
The challenge
WIMA CAR needed more than a website.
The objective was to establish a credible digital presence for a local car-rental business while creating the technical foundations required for organic search visibility.
Before launch — priorities
- 01
Establish a professional digital presence
- 02
Make the fleet discoverable through search
- 03
Target local rental intent around Rabat
- 04
Create a multilingual structure for future growth
- 05
Connect the website with Google Business Profile and measurable search performance
My role — end to end
02 — Brand
Identity
Logo direction / visual identity / website visual system
03 — Content
Assets
Vehicle photography / image preparation / commercial presentation
04 — SEO
Technical
Technical SEO / GSC / sitemap / indexing / internal linking
05 — Local
Search
Google Business Profile / local queries / location signals
06 — Monitoring
Analytics
Search Console / indexing / queries / performance tracking
02
Building the platform
A production-ready multilingual foundation
The platform was structured around crawlable routes, localized content and dedicated vehicle pages rather than a single brochure-style homepage.
03
SEO — the infrastructure
Search visibility started with the technical foundation.
search.google.com/search-console
Impressions · left axisClicks · right axisWeekly view
Top queriesrelative share
location voiture rabat100
location de voiture rabat82
location voiture aéroport rabat64
location voiture luxe maroc52
كراء السيارات41
car rental rabat29
alquiler de coches rabat18
Crawlability
XML sitemapstructured URL hierarchyinternal linkinglocalized routes
Indexation
dedicated vehicle pageslocalized URLscrawlable contentSearch Console monitoring
Structured data
business-oriented schemavehicle / service semantic signals
International SEO
FRARENESIT
hreflang alternates emitted for every route by the dynamic sitemap.
190
URLs submitted
dynamic sitemap
34
Vehicle pages
one URL each
5
Languages
hreflang set
04
Results
Search Console — initial organic growth
08 Aug → 14 Sep 2026 · all metrics measured over the same period, same property, no filters mixed.
175
Organic clicks
Period total
5,340
Impressions
Period total
4.2%
Average CTR
Period average
51.6
Average position
Period average
search.google.com/search-console
Impressions · left axisClicks · right axisWeekly view
What changed
Organic visibility began increasing after the new platform went live, with search impressions expanding across local, transactional and multilingual queries.
Local intent
location voiture rabat
location de voiture rabat
Transactional
location voiture aéroport
location voiture luxe
Multilingual
كراء السيارات
Arabic / English / Spanish / Italian variants
Weekly distribution shown for readability — period totals are exact: 175 clicks / 5,340 impressions.
05
The search footprint
From pages to search intent.
The strategy was not built around a single keyword. The site was structured to capture multiple search intents across local, transactional and multilingual queries.
Local
Location voiture Rabat
Airport
Location voiture aéroport Rabat
Commercial
Location voiture luxe
Arabic
كراء السيارات
search-console · queries / pages
Queries08 Aug → 14 Sep 2026
location voiture rabat100
location de voiture rabat82
location voiture aéroport rabat64
location voiture luxe maroc52
كراء السيارات41
car rental rabat29
alquiler de coches rabat18
06
Local search beyond the website
Google Business Profile
The website was only one part of the acquisition system. I also worked on the local search presence, including Google Business Profile positioning, visual assets and consistency between the business profile and the website.
Profile
Business information
Business information · categories · services
CategoriesServicesHours
Visuals
Image assets
Logo · vehicle photography · image assets
LogoFleet photosCover
Search
Local surface
Local queries · Maps visibility · review ecosystem
MapsLocal queriesReviews
business.google.com · Rabat, Morocco
W
WIMA CAR
CAR RENTAL · RABAT, MOROCCO
CategoriesServicesPhotos
Consistency
Same brand name, same visual system, same commercial information across the website and the local profile — so the entity is unambiguous for both users and search engines.
Reported qualitatively — no Maps ranking or review metrics are claimed without verified GBP data.
07
Visual & brand system
The digital identity was built with the product.
I handled the visual direction beyond the interface itself — from logo usage and vehicle imagery to the visual consistency used across the website and local search presence.
Colour system
One red · strict greyscale ramp#0A0A0B
Canvas
Page background
#121316
Surface
Cards & panels
#22242A
Hairline
Borders & dividers
#8A9099
Muted
Secondary copy
#F3F4F6
Foreground
Primary copy
#D71920
Brand red
Primary accent — wordmark, CTAs, data
#FF3B41
Signal red
Hover, emphasis, chart strokes
Display
Location de voitures
Inter · 800 · tight tracking
Body
Réservez votre véhicule en quelques minutes.
Inter · 400
Technical
location voiture rabat
JetBrains Mono · 500
Asset system
Logo · photography · UI · local & socialLogo
Wordmark, colour usage, clear space
Fleet photography
Exterior — 3/4 angle
Fleet photography
Interior — dashboard
Web UI
Layout, type scale, red accent
Fleet photography
Exterior — front
Fleet photography
Detail — wheels / trim
Local & social
Cover, posts, profile imagery
Vehicle card
Catalogue presentation standard
08
Measurement & search monitoring
What was tracked, and where.
Google
Google Search Console
Indexation · Queries · Clicks · Impressions
PRIMARY SOURCE · 08 AUG → 14 SEP 2026
Google
Google Analytics
Acquisition · Engagement · Landing pages
SITE-LEVEL BEHAVIOUR
Tooling
Semrush
Keyword visibility · Technical monitoring · Search opportunities
RESEARCH & AUDIT LAYER
Metrics published in this case study come from Google Search Console only, over a single fixed period.
09
Under the hood
Technical details
Next.js 16
React 19
TypeScript
Tailwind CSS 4
App Router
Responsive architecture
Multilingual routing
Dynamic sitemap
Schema.org
SEO metadata
Google Search Console
Google Business Profile
10
Outcome
What changed
Before
- ✕Limited web presence
- ✕No scalable SEO architecture
- ✕Limited search footprint
- ✕No dedicated vehicle landing pages
After
- Multilingual Next.js platform
- Structured vehicle catalogue
- Technical SEO foundation
- Local search strategy
- Measurable organic visibility
11
Next phase
Where this goes next.
The next growth phase focuses on strengthening local authority, expanding high-intent landing pages and progressively covering nearby markets such as Salé, Témara, Casablanca and Kénitra.
01
Local authority
Reviews · citations · backlinks
02
Content expansion
Commercial + location-based landing pages
03
Conversion
Reservation CTAs · WhatsApp journeys
04
Geographic expansion
Rabat → Salé → Témara → Casablanca → Kénitra
Work with me
Need the same for your business?
Multilingual platform, technical SEO, local search presence and the measurement to prove it — delivered end to end, the way WIMA CAR was.